Historical Perspectives of Abnormal Psychology - 1163 Words

Historical Perspectives of Abnormal Psychology Abnormal Psychology PSY 410 January 30, 2012 Historical Perspectives of Abnormal Psychology For many years, various forms of madness have been noted in every culture. Multitudes of theories, as well as some myths, have been developed to explain such conditions. Society’s opinion on what was considered abnormal was based on such phenomenon as paranormal forces, the anger of the gods, the influence of the moon, unstable personality, hereditary factors, and debauchery (Frude, 1998). History shows that theorists continue to develop a variety of theories to explain psychological disorders. These theories usually fall in one of three basic categories: mystical/supernatural (possession of†¦show more content†¦Scientific advances in mental illness were virtually nonexistent during the Middle Ages. Spiritual causes ruled, and those with psychological disorders were classified as morally weak, or were accused of forbidden practices, such as those associated with witchery, sorcery, and the devil (Damour Hansell, 2005). â€Å"Witch hunts† were more common at the height of the 14th and 15th centuries in Europe, accusing many of the mentally ill of practicing witchcraft. Various attempts were made over the years to encourage just treatment of the mentally ill, and various voices of reason attempted to eliminate the stigma of abnormal behavior. Emil Kraepelin began using scientific methods to classify mental disorders by concentrating on the biological characteristics of mental disorders (Frude, 1998). Kraepelin’s approach resulted in a closer alliance between psychiatry and medicine, believing that a chemical imbalance was to blame for schizophrenia and that a metabolism abnormality caused manic depression (Frude, 1998). Numerous core concepts in psychology have influenced explanations of abnormal behavior. Models for explaining abnormal behavior throughout history (historical relativism), and the principle of stressing the assimilation of different perspectives (multiple causality) have helped differentiate between predisposing and precipitating causes of abnormal behavior. The connection between mind and body has become the most modern model, signifying that both biologicalShow MoreRelatedHistorical Perspective of Abnormal Psychology1014 Words   |  4 Pagesï » ¿Running head: ABNORMAL PSYCHOLOGY Historical Perspective of Abnormal Psychology [Students Name] [Name and Section no of Course] [Instructors Name] [Date] Introduction Abnormal psychology can be defined as the study of mental disorders. It includes the topics and problems that are very common in our daily lives. TV, newspapers, magazines and websites, frequently expose the cases of celebrities and famous personalities that suffer from drinking, eating or some other kind of mental disorderRead MoreHistorical Perspectives of Abnormal Psychology1320 Words   |  6 PagesHistorical Perspectives of Abnormal Psychology Susan Hardin University of Phoenix Abnormal Psychology PSY/410 Krisit Lane, Ph.D. October 25, 2011 Historical Perspectives of Abnormal Psychology Historical perspectives of abnormal psychology sounds complicated, mainly due to the differing definitions, or interpretations, of what is considered abnormal. Identifying someone at work or in a social situation who appears to be behaving abnormally is easier to spot than it is to define theRead MoreAbnormal Psychology967 Words   |  4 PagesAbnormal Psychology Roshaun Hatchett PSY/410 April 25, 2012 Dr. Christopher Daub Abnormal Psychology Abnormal psychology has been in existence for more than a century. 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Notably, the identification of a better model or perspective that explains psychopathology better than other models continue to elicit varied debates. The prevalence of psychopathology and abnormal behavior is explained by the psychodynamicRead MoreAccording To Erchul Martens (2012), The Earliest Consultation1202 Words   |  5 Pagesand his team traveled to the clinics and met with the individuals and their caretaker, which later became known as â€Å"consultees.† During these meetings, supportive, collegial discussion with the caretaker helped these caretakers to have different perspective that lead to how they effectively dealt with their consultees’ problem behaviors. 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Cultivating my understanding of psychology regarding its historical transformations, applied research methods, significance of ethics, and statistical relevance will undoubtedly profit my upcoming graduate degree program and the future of my career in the field of psychology. The wide array of studies in behavior and cross-cultural applications will communication skills required in relations to my clientsRead MoreEassy in Gujarati2422 Words   |  10 PagesMaster of Arts Part-II    Paper - V System amp; Theories in Psychology    Objective : To acquaint the students with systems and theories in psychology.    The Scheme of the Question Paper : 1.  Ã‚  Ã‚   The paper will consist of five units. 2.  Ã‚  Ã‚   There will be two chapter in each unit. 3.  Ã‚  Ã‚   Every chapter in the unit should be given equal weightage in the examination. 4.  Ã‚  Ã‚   Question paper should be drawn with the Internal Option in such a way that students should not   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   omit any chapter

The Simpsons Are Sociologically Savvy a Postmodernist Perspective Free Essays

string(42) " the point of absurdity† \(2004 p264\)\." The Simpsons are Sociologically Savvy: a Postmodernist Perspective Using The Simpsons, a long-running American animated continuing series, as a case study I will analyse the links between audiences, production and text in the creation of meaning. Using a triangulated approach of close textual reading, and theoretical models of post-modernism and queer theory to question the role of agenda setting in contemporary society, I will identify particular mechanisms of agenda setting within this example. The Simpsons, described by Paul Cantor (1999) is a â€Å"postmodern re-creation of the first generation family sit-com† (p738) which can be used effectively to illustrate innovative and radical themes and encourages critical thinking. We will write a custom essay sample on The Simpsons Are Sociologically Savvy: a Postmodernist Perspective or any similar topic only for you Order Now David Arnold (2001) describes The Simpsons as â€Å"an irresponsible text, one rich in associations and connotations [†¦] a self-parodic, self-referential pastiche of previous texts† (p264). I will endeavour to show that despite the fact that The Simpsons is associated with cartoons, which in their very nature are assumed to be childish and frivolous, it is because of all of the above associations that the postmodern Simpsons are useful as a pedagogical tool (Hobbs, 1998) and can be used to teach adults and children various sociological issues including sexual identities and hegemony. The Simpsons lends itself to be a vehicle of a ‘media-virus’ which according to Douglas Rushkoff (1994) can carry [the] â€Å"revolutionary message conveyed in an apparently innocent, neutral package† (cited in Irwin et Al 2001 p254). Such programmes appear to have proven to be the most acceptable and accessible spaces to show such subjects as gay, lesbian, bisexual and transgender (glbt) identities because of their separation from reality. Arnold (2001) claims that the ridiculousness of the funny yellow looking characters who pop up on your television and look almost human, but with crazy storylines and unbelievable un-human like behaviours â€Å"increase their ability to function as satiric signifiers† (p262). It’s because of their unfeasibility, their â€Å"lack of seriousness† that Diane Raymond (2003 cited in Dines Humez) maintains allows programmes like The Simpsons to â€Å"†¦play with themes under cover of humour where those themes might be too volatile or even too didactic for another sort of audience† (p101). The Simpsons creators and writers rely on the history of other shows and they take from them all the best titbits rewarding their viewers according to Rushkoff (2004) with â€Å"a-ha moments† or â€Å"pattern recognition† (p296). Whether it is Maggie in ‘A Streetcar Named Marge’ (1992, 9F18) attempting to rescue her dummy-tit at Springfield’s day-care centre to the theme tune of The Great Escape by Elmer Bernstein. Or when Homer arrives to pick her up some of the babies are precariously perched and watch on, which to the media literate is an obvious spoof of The Birds a classic Hitchcock movie from 1963. The wedding scene from The Graduate is spoofed in ‘One fish, two fish, blowfish’ (1991, 7F11) where Homer bangs on the living room window and shouts â€Å"Marge† at the top of his voice. ‘Lisa’s Substitute’ (1991, SF19), is where we see yet another classic scene from the The Graduate, where the substitute teacher is seen at the front of the class through Mrs Krabappel’s leg which is hitched up on the desk and Bart’s teacher says those famous words â€Å"Mrs. Krabappel, you’re trying to seduce me. Some of the audience, children moreover adults may see the ridiculousness of the scenes as ‘funny’ but may not see the more hidden intertextual message due to their time spent viewing media texts. However David Buckingham (2001) claims that children are more active, and sophisticated users [†¦] that they see much more television and are able to detect and decipher the â€Å"formal codes and conventions about gen re and narrative, and about the production process† (cited in Barker and Petely 2001). These pieces of intertextual fragmented texts have different connotations to different ‘readers’. For example in The Graduate the storyline, for the chief protagonist, was about the coming of age and losing his virginity and the power it gave him, this ‘revolutionary message’ would not be available in prime-time viewing unless such a vehicle as The Simpsons made it accessible through its animation. Ironically The Simpsons was created to be a ‘bridging device’ for The Tracy Ullman Show to cross from the main parts of the show into adverts (Rushkoff 2004 p295). The Simpsons became more popular than the host show and Matt Groening the show’s creator was offered $10m and a 13 episode series at FOX Television (Ibid p295). According to Allen Larson (2004) technological advances, the availability of cable, federal deregulation and corporate consolidation were already in place from the 1980s and 90s but the media conglomerates further assisted the development of corporations like FOX Television which refined prime time sit-coms and the commodification of the audience, they â€Å"re-imagined, and re-exploited profit maximisation† (cited in Stabile Harrison 2004 p56). At the onset of the 90s production costs for a show like The Simpsons would have cost around $600,000 (Mallory 1996, Karlin 1993b cited in Stabile Harrison p56) and so attention to attracting the widest demographic was crucial. Merchandising to children was the future as the cable-age children had already become consumers and so the conglomerates â€Å"turned the full force of their attention towards maximising the potential revenue streams provided by children†¦Ã¢â‚¬  (Ibid pp57-59). USA Today reported in 2009 that in the previous year â€Å"Consumers worldwide spent more than $750 million on Simpsons-related licensed merchandise [†¦]† (Lieberman, 2009). Television programming is not only programming the viewer’s sets but the viewers themselves in order to sell them a product (Rushkoff 2004, p293) [†¦] which would prove why â€Å"advertisers spent $314. 8 million [in 2008] on the prime-time show on Fox and reruns that local stations air†¦Ã¢â‚¬  (Lieberman, 2009). Postmodernism points toward the fact that we no longer create anything other than the texts made up from the materials which already existed and we patch them together to make fun of that which is present and now. Furthermore there is a notion of ‘it doesn’t get any better than this’ The Simpsons uses all the good bits from the past to fill the present, history is no longer being made it could be perceived. Arnold claims that The Simpsons â€Å"†¦lampoon and amplifies that culture’s foibles up to and beyond the point of absurdity† (2004 p264). You read "The Simpsons Are Sociologically Savvy: a Postmodernist Perspective" in category "Essay examples" Jameson is in agreement (1984 and 1991) he insists that postmodernism has a â€Å"new depthlessness† and that globalised late capitalism does not allow for the text to be critically analysed but commodified and consumed. Jameson states that â€Å"they no longer simply ‘quote,’ as a Joyce or a Mahler might have done, but incorporate into their very substance† (1991 p3). Intertextual referencing is key to how The Simpsons works as a postmodern text, although legible to the avid reader of texts, a certain amount of media literacy is required which has taken many decades to achieve, leaving the adult to appreciate the intertextuality of high culture embedded in the ‘funny animation’. The timing with which The Simpsons emerged into mainstream television has proven to be crucial- The Simpsons could not have thrived on prime-time network television unless it was embraced by an audience so advanced in â€Å"TV literacy† that they are able to recognize and relish the signs and symbols from TV culture which the show continuously throws at them (Bj? rnsson 2006). In various episodes The Simpsons have portrayed many sociological concepts, for example; Aging and health in ‘Stark Raving Dad’ (1991, 7F24); Class and socioeconomic status in ‘Burns’ Heir’ (1994, 1F16); Crime law and criminal justice in ‘Homer the Vigilante’ (1F09). Homer has dealt with the urge to cheat on his wife Marge ‘The Last Temptation of Homer’ and ‘Life on The Fast Lane’ (1993, IF07 1990, 7G11). The horror of war was tackled in ‘The Principal and the Pauper’ (1997, 4F23) and homosexuality in ‘Homer’s Phobia’ (1997, 4F11) (The Simpsons Archive, 2010). It is this last issue of other sexual identities in The Simpsons which I will be analysing using queer theory as an analytical framework. â€Å"Queer is a category in flux† according to Raymond (2003, cited in Dines Humez p98). Historically the term was used in a negative or derogatory manner, although most recently the term is used to identify marginalised identities such as gay, lesbian bisexual and transgender (glbt). Queer theory identifies â€Å"a body of knowledge connected to but not identical with lesbian/gay studies† (Ibid p98). According to Raymond (2003) queer theory emerged in the 1960s and 1970s and â€Å"unlike their earlier theoretical forebears like Marxism and feminism †¦ [do not demand] exclusive theoretical allegiance or hegemony (Ibid p99). Instead it asks; what is the point in asking why someone is gay? Or what is the function the question of causation serves in the culture and in ideology? † Queer theorists look less at the nature/nurture argument of Charles Darwin and in addition ask that we see the term as ‘fluid’ and not ‘fixed’. ‘Homer’s Phobia’ (1997, 4F11) looks at Homer and his homophobic behaviour when he meets and befriends a gay man John who is voiced by writer and director John Waters of the critically acclaimed and very camp film ‘Hairspray’. John sells kitsch collectibles in a shopping mall and enjoys chatting to his customers. John tries to explain to Homer what ‘camp’ means when he is showing him around the shop which Homer doesn’t understand. To explain John says that camp is â€Å"The tragically ludicrous? The ludicrously tragic? † When Homer still doesn’t get it, he adds â€Å"†¦more like inflatable furniture or Last Supper TV trays† The penny finally drops as Homer has made a connection, albeit a financial one, and replies â€Å"and that kinda stuff is worth money? †¦Man you should come over to our place †¦Ã¢â‚¬Å"It’s full of valuable worthless crap†. John’s views â€Å"echoes cultural critic Andrew Ross’ argument that camp is primarily concerned with reconstituting history’s trash as reasure† (Cunningham 2003). Ross (1989) writes â€Å"The knowledge about history is the precise moment when camp takes over, because camp involves a rediscovery of history’s waste† (p151, cited in Cunningham 2003). This piece also serves to confirm Medhurst’s claim that camp â€Å"is now absolutely everywhere† (1997 p289 cited in Sullivan, p194) and so Homer has become completely blind to it. Homer has not realised John is gay even though there have been quite a few stereotypical ‘a-ha moments’ (Rushkoff, p296) or ‘knowing nods’ to his sexual identity. John has knowledge of female Hollywood actresses and gossip, an appreciation of Marge’s hair John even answers in a ‘camp’ manner with â€Å"my heart is palpitating, hoo hoo†. Marge conversely has determined John’s sexual identity and later, at home, informs Homer of it (much to his disgust). This may signal that the producers are aware of how different people have different ‘cultural capital’ (Bourdieu, 1977) or that Marge and women for that matter are more adept at reading the signals in media-represented images of sexual identities and can see the signifiers due to the time spent watching television. It may also signify the ways in which gay men have been ‘reduced’ to the status of women i. e. engaging in tittle-tattle and pointing out good hair-dos. According to Gross (1995) misinformation and gay stereotyping in the media is due to â€Å"lack of first-hand knowledge of gays and lesbians† (cited in Raymond 2003). Media texts are ‘polysemic’, meaning they have many meanings to many people, although Stuart Hall (1980) states the texts do not have an infinite number of interpretations as they â€Å"remain structured in dominance†. Nicholas Abercrombie (1996) claims that â€Å"audiences are not blank pieces of paper†¦Ã¢â‚¬  (p140 cited in Hanes 2000). Reception Studies agree that the meaning is not inherent within the text itself and that the audience create the meanings using their own cultural capital. Morley’s reception study ‘Nationwide’ in 1980 will attest to this fact. In 1992 Morley revisited his ‘Nationwide’ study and found that there were â€Å"totally contradictory readings of the same programme item [†¦]†. There are many criticisms of reception theories, Morley himself states that â€Å"it shows an understanding of the micro-process of consumption†¦and without reference to the broader cultural question†¦ [which is then] of only limited value† (1992, p272). Signs of gay, lesbian, bisexual and transgender (glbt) identities are clearly shown in The Simpsons; in ‘Homer’s Phobia’ (1997, 4F11) Roscoe and his fellow workers at the ‘Springfield Steel Mill’ are openly gay and host ‘gay discos’ after working hours. The scene in the mill looks like a ‘guerrilla attack’ where hundreds of gay men have descended on the unsuspecting Simpsons to make them feel like the minority in the ‘queered space’. ‘Guerrilla tactics’ like ‘queering’ are seen in America where glbt people gather in an unsuspecting venue. The venue would commonly be frequented by mainly heterosexuals, the dominant sexual identity. With a flood of glbt patrons the glbt have changed their position to a dominant one within that space. This encourages the audience to see what it must feel like to be in the minority, but also highlights that there are other sexual identities, that heterosexuality is not superior and that gay, lesbian, bisexual or transgender people live in your street, work in your factories, they have worthwhile jobs contributing to society just like heterosexual people. Queering’ extends to texts too as shown above and also in ‘Three Gays of the Condo’ (2003, EABF12) where Homer shared a room with Grady and Julio who were both openly gay. Glbt identities are also hidden, for example Judge Constance Harm is transgender in ‘The Parent Rap’ (2001, CABF22) the judge refers to ‘once being a man’. There are also the characters such as Waylon Smithers and Dewey Largo who are still in the closet and all of these stories offer viewers a little ‘queer pleasure’. In ‘My Fair Laddy’ Brunella Pommelhorst the gym teacher at Bart’s school tells her students she will return in the next semester as Mr Pommelhorst the new shop teacher (2006, HABF05). Marge’s sister Patty who ‘comes out’ to her in when Springfield became a same-sex-marriage tolerant town to bring in much needed revenue (after Bart brings it into disrepute). Agenda setting in the media is made accessible in The Simpsons and can be seen especially in ‘There’s Something about Marrying’ (2005, 16E10). Mayor Quimby in a speech says he is â€Å"happy to legalise gay money†¦ I mean ah gay marriage†. This may be in response to an article reported by Catherine Donaldson-Evans (2004) written for FOXNEWS. com that states â€Å"Recognizing same-sex couples and families as an emerging market, large corporations have begun targeting the demographic in their ads† [†¦] [the ads are] focused on the micro-lifestyles of the consumers, and same-sex families are a micro-lifestyle. † This clearly shows the emergent culture of commodification of sexual identity. ‘There’s Something About Marrying’ (2005 16E10) which is a clear intertextual reference to the film There’s something about Mary which itself may also be pointing out through the use of intertextuality the name given to Gay men i. e. ‘Marys’ or ‘little-Marys’) was it seems written in response to the controversy in America over gay marriages which was â€Å"a particularly hot topic in the US [at the moment] during election campaigning† (BBC 2004). In February 2004 â€Å"President Bush announced his support for a constitutional amendment banning gay marriage, saying he wants to stop activist judges from changing the definition of the â€Å"most enduring human institution† (Huus, 2004). This makes for a difficult position to be in as a queer viewer. Jacqueline Rose (1986) has noted, â€Å"The relationship between viewer and scene is always one of fracture, partial identification, pleasure and distrust† (p227 cited in Raymond, 2003, p100). The Simpsons are not subversive or anti-family, in fact they are probably quite conservative Homer attempts to vote for Democrat Barack Obama in ‘Treehouse of Horror XIX’ (S20E04, 2008) however the machine would not allow him and instead registered his vote for John McCain a Republican â€Å"in a humorous take on the allegations of voter fraud that [had] occurred in prior elections† (Stelter, 2008). How to cite The Simpsons Are Sociologically Savvy: a Postmodernist Perspective, Essay examples

Analysis Of the Marketing Strategies of Apple †MyAssignmenthelp.com

Question: Discuss about the Analysis Of the Marketing Strategies of Apple. Answer: Introduction: The essay gives a brief description of the analysis of themarketing strategies that Apple Corporation undertakes for their products in the last decade. Themarketing strategy is a game plan for a business in order to reach the customers and turning them into potential customers of the products of a company. However, the marketing strategy for Apple Corporation has been empathy. Apple Corporation CEO Steve jobs targets a strategy to bring to the customers smart phones that people think of twice before substituting it. The marketing strategy is something that has set Apple Corporation apart from the competitors and is the reason behind its huge success. There is also description of the current strategies that are to be followed in the release of the 10th anniversary model of the Apple Corporation product. The success of Apple not only lies in its standard designing of its iPhones but at the same time Steve Jobs adherence to the philosophies of the company. Certain strategies are mentioned below that has led to the success of Apple Corporation over the decades. Ignorance towards the Critics This is a common phenomenon amongst entrepreneurs to study the market based on the viewpoint of the critics. Apple Corporation however does not follow such a trend instead the company concentrates more on the development of their products irrespective of the cost. The launch of iPhone is a proof of such instance where critics failed to predict the real scenario of the market sales (Boone Kurtz, 2013). Once launched, iPhone sales shot up to four million units in 2007 in spite of many critical reviews. The figure below shows the increasing trend of iPhone sales for a certain period of time. Transforming the Ordinary into Something Extra Ordinary Most of the marketers consider a particular aspect while transforming their products into something extraordinary. However, compared to common trend Apple Corporation follows a path where it takes into consideration all aspects of the product. Makers of other smart phones take into account a single aspect of the equation while Apples tendency to consider all the aspects of the product have proved to be very beneficial for the company(Montgomerie Roscoe, 2013). While modifying the, Apple made the customers believe that it is a handheld computer with a 3.5 inch touch screen that enables making calls, writing messages and navigating through the music collection. In addition to this, the customer is also ensured adequate battery backup that allows continuous conversation for duration of seven hours with the facility of continuous retrieval of emails. Justification of Price Currently the world that one is living in has become a place where most people are unsure of charging the right price and this has resulted in situations where they opt out of using the pricing strategy. However, Apple is a company that plays completely against such norms. Apple products are priced at twice the prices of their competitors but have recorded a sale of 1.12 million units in October after its launch in 2007 (Choi et al., 2014). This because the company gives a justification of its price by bringing to the customers a Smartphone that is one of its kinds. Speaking the Language of the Audience The customers dont even understand the technicalities of a product but Apple Corporation never underestimates their customers. Therefore the company provides all information related to the products to its customers (Weinstein, 2012). Thus, one close look at the apple page and one will be able to see the product specifications and technicalities attached to the page related to the benefits of the customers. Moreover the technical jargons are mentioned in a manner that everyone can understand. Extending the Experience Apple Corporation has adopted a marketing strategy that ensures a lasting experience which means that their effect does not end with the purchase of the product. The company ensures a user experience that involves every step right from unwrapping to browsing (Kelley, 2016). Moreover, their incredible packaging and brilliant installation also ensures experiences that last for a lifetime. Development of Tribe The fan base of Apple is immense and it tops the list amongst its competitors. Apple knows the fact that they cater to elite class customers and proudly embraces the fact rather than shying away from it. Making a Name for Itself The feel among the customers that Apple wants to create is that they do not own a smart phone but something known as an iphone, a device that is more than what a Smartphone is (Katie, 2012). Even the company is not satisfied with its top position in the market and is therefore looking forward to owning the market through its high end technical products. Apple products with its unique features are considered one of its kinds. There have been various speculations about the launch of the tenth anniversary model of Iphone. However, Apple Corporation is abiding by its marketing strategies for the launch of its new version. Critical reviews and various other predictions are being made about the launch of the new version but the company has decided to remain silent and put an end to the various speculations.There has been predictions about the naming of the 10 anniversary model which could be iphone 7s, 7s plus or 8. Some critics are of the view that it might as well be called as iphone X. However, the company will reveal the reality only after its release. The release date is however kept under wraps. Although people are predicting that the following the earlier trend the release date would be sometime around early September 2017. Apple Corporation is however trying to transform and bring out something extraordinary. Therefore, the design is predicted to be an all -glass model wireless charging. Moreover, the 10 th anniversary product of Apple Corporation will make a switch to stainless steel model from the earlier aluminum construction as per the speculations by the various sources. The model is predicted to have a dual camera and a new processor. Therefore, Apple with bring to its customer a product that will give a justification of the price. There is also speculation that the 10th anniversary model might have IOS 11 software and the display would also increase to 5.5 inch. Although all are predictions but the reality will only be revealed once the product is launched. Thus, whatever is the case but Apple Corporation will not deviate from its marketing strategies. Conclusion: The essay however concludes on the note that there are various speculations about the launch of the 10th anniversary iphone but it is understood that the company will stick to its marketing strategies in the promotion of its future products. There is also discussion about the analysis of the company based on the marketing strategies. References: Alsac-Seitz, B. Smart Apps for Smart Appetites. IDEA Food and Nutrition Tips (Nov-Dec. 2012), 21. Boone, L. E., Kurtz, D. L. (2013). Contemporary marketing. Cengage learning. Choi, J., Li, Y. J., Rangan, P., Chatterjee, P., Singh, S. N. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science, 42(5), 545-557. D'Orazio, C., Choo, K. K. R. (2016). An adversary model to evaluate DRM protection of video contents on iOS devices. Computers Security, 56, 94-110. Katie, J. (2012). Critical marketing audit: The case of Apple Inc. Kelley, J. (2016). Developing for Apple Watch: Create Native watchOS Apps with the WatchKit SDK. Montgomerie, J., Roscoe, S. (2013, December). Owning the consumerGetting to the core of the Apple business model. InAccounting Forum(Vol. 37, No. 4, pp. 290-299). Elsevier. Weinstein, A. (2012). Superior Customer Value: Strategies for winning and retaining customers. CRC Press.

Six Elements of Theatre Essays - Attention Deficit Hyperactivity

Six Elements of Theatre Two different roles I play in my day-to-day life include loving mother and dedicated hard working employee. These two are the most prominent roles that influence and impact my actions and reactions to situations and conversations. The following are six elements of the theatre and how my roles are incorporated: Actor~ Any mother will tell you that it is a full-time job to be a mother. That is most certainly true under normal circumstances, but even more in my life situation. I am a single parent of a child with Autism/Asperger Syndrome, ADHD (attention deficit hyperactivity disorder) and ODD (oppositional defiant disorder) named Lance, so not only am I his full-time mother but I am my child advocate for his unique and individual needs in all aspects of his life. Parenting a child with disabilities presents challenges that can be difficult and straining even on a strong family, but when you are presented these challenges by yourself if when you realize what you are made of and how strong one can really be. My life goal is helping my child have a fulfilling and meaningful life and with that my day-to-day activities reflect that. Our lives are extremely structured to help with stability and transitioning. Same with a job, my weeks are planed out with schedules, instructions and of course I allow time for the unexpected. In this role of my life, my act is to direct the course of my son and I lead. Having a lifestyle that is so organized and structured had definitely played a part in my work ethic as well. I would consider myself to be a truly dedicated and hard working employee and often going above and beyond. Currently I am the Accounts Payable Clerk at the hospital in my home town. Since I have been there I have streamlined many aspects for the accounts payable system and revamped forms and procedures to make them more user-friendly and relevant. I really take the process as a whole into prospective and also take the time to understand other departments that are directly affected by accounts payable so that I can positively update processes and procedures. In this role of my life, my act is to perform at the high standard I can in my work environment so that it will only positively impact my future. Audience~ As a mother my audience ends to primarily be my son and immediate family. How I communicate with my son tends to be simple, positive and easy non-verbal communication, where as with the rest of my family I can use more complex communication. My audience at work includes, but not limited to co-workers, vendors and customers/patients. My communication with my work audience is more formal and professional then in my everyday personal life. It is important for me to speak clearly and distinctly while maintaining a positive attitude and non-verbal communication in my work environment because it helps with effectiveness and reciprocation. Stage~ Home is my primary stage when it comes to being a loving mother. My stage can change at any point throughout the day depending on where we are such as doctor appointments, friends/family homes, etc. My stage tends to be more informal and comfortable in nature. The hospital is my stage at work. It is professional in nature and doesn?t vary much from day-to-day. Script~ You would think that with me trying to be so organized and structured in my home life as a single mother that my life script would be pretty predictable, it is anything but. I am very organized and structured so that it can help me with the unpredictable. Having a special child like Lance it is more like the unpredictable is about the only thing to predict. Considering my work environment, my script is fairly routine. The first thing I look at when I get to work is the new invoices I have received in my in-box. I then code the invoices by department and expense type. While doing this I make sure there are no discrepancies or anything out of the ordinary before they get sent to department supervisors for approval. Invoices I have received back from departmental approval I then enter into the accounts

What is the iconography of Angkor Wat Essay Example

What is the iconography of Angkor Wat Essay Example What is the iconography of Angkor Wat Essay What is the iconography of Angkor Wat Essay Essay Topic: Empire Falls An iconography is a term used in history that is used describes a branch of history which involves the study, interpretation, identification and description of the contents of images. In simple terms the term iconography is derived from a Greek word which literally means the study of image writings. The iconography of the Angkor Wat is therefore, a description of the history, the images, the architecture and the features of the Angkor wat temple found in Cambodia. The Angkor Wat is a type of a very complex temple found at a place known as Angkor in Cambodia (Latinis, 2003, 367). This temple was initially constructed by the king who reigned those days Sir Suryavarman back in the 12th century. It is one of the best preserved temples in the city and it was merely constructed to be used as the king’s state temple and the capital city.However, it one of its kind and it has remained to be the most significant religious site since its construction. The Angkor Wat temple is located wi thin the midst of other temple structures within the Capital city of Cambodia. The initial features of the temple including the design and construction were first launched during the 12th century at the eve and reign of king Suryavarman Initially the design and construction of the temple was dedicated to the Vishnu and it was actually established to serve the king as his main capital city and state temple (Bernard, 2006, 412). Up to today there has been no architectural inscriptions or foundations associated with the temple that have been found. In addition, the original name of the temple remains unknown to many. The name Vrah Vishnulok might have been an assumption to the original name of the temple that was put forward by a reliable deity.After the fall and death of king Suryavarman II, the construction work of the temple also collapsed leaving the bas-relief unfinished and even undecorated. The Khmer kings there after indulged into a massive construction and building and took th e temple up to its toll by engaging populations which were working   for the state   as virtual slave laborers .In addition, the military conquests highly supported king Khmer   thus expanding his empire and power. After a period of 27 years after the death of king Suryavarman the traditional enemies of Khmer known as Cham invaded his territory leading to his collapse (Latinis, 2003, 369). After some time he was succeeded by sir Jayavarman VII who later restored the empire and consequently established the temple as his capital city and state temple.At the eve of the 13th century, the king Sir Javarman VII decided to transform the empire from Hindu to Buddhism. The process of transforming the empire from Hinduism to Buddhism was relatively easy for the king since majority of the civilians were tied of the constant political clashes resulting to the frequent down falls and collapse of the territories. However, these people were hungry for a change and the desire to have a consta nt faith to rely on that offered tranquility without the urge and desire for power and material gain. As a result of this conflict Angkor Wat was finally transformed from Hindu to Theravada use by the Buddhist (sacredsites.com/asia/cambodia/angkor_wat.html).The architectural, design and the plan of the temple is a unique one that can however, not be described on paper using a pen. Its refinements, decorations and towers are beyond the human comprehension. The standard design of the temple plus the unique combination of the temple Mountain and addition, the empire’s state temple were features that were highly influences by the Chola, Orissa and the Tamil Nadu people of India. It was also believed that the temple represented the Mount Meru of Kenya which was highly accorded as the original homeland for the gods.The central quincunx forming the towers is a clear representation of the five peaks forming the mountain, including the moat and the walls which surround the ocean and t he mountain ranges. The style of the temple is a classical representation designed by the Khmer architectures. During the 12 century, majority of the architects in the Khmer empire had become skillfully oriented in using and shaping the sandstone for construction purpose as the only available resource for buildings and constructions. The most prominent and most visible features of the Angkor wat temple are made up of sandstone blocks. Laterite was however, used in most cases for making the hidden structural areas and for the outer walls (Bernard, 2006, 415). However, the agent that was used in the process of bidding blocks together has never been identified till today although some experts’ belief in some slaked lime and resins to have been used.The design of the Angkor Wat has drawn much praise for the harmony and organization of its features which can only be matched with the ancient architects of the Roman Empire. Consequently, the precise arrangement of its portions and f ine balancing of its elements greatly signifies the works of unity, power and style. The elements forming its structure greatly symbolize the Ogival, which were some sort of redented towers which were shaped like the lotus buds. There were galleries that were half shaped that were used to broaden the pathways consequently with axial galleries which mainly connected the cruciform terraces and the enclosure which also appeared along the axis of the temple. The style also encompassed typical decorative features especially on the pediments and the bas- relief. The Angkor Wat sanctuary is however,   believed to be   static, conservative and less graceful. The temple has got unique complex features which are beyond human comprehension.The walls are great surrounded by moat and aprons of open grounds. The entrance to the temple is by use of an earth bank entrance that appears to the east and a sandstone causeway directed to the west. At each cardinal point there are gopuras towers. The western region is estimated to be the largest with three ruined towers. Towards the southern end of the temple there exists another tower which forms a statute of Vishnu which is said to be the central most shrine of the temple. Between the towers there exist various galleries forming two other entrances on either sides of the gopura. The galleries take the form of square shaped pillars forming the outer walls. The pillars and the ceilings are carefully decorated with lotus with dancing figures appearing on the face, prancing animals and balustered windows. The outer walls are however, large enclosing a large mass of land which was said to be the space occupied by the city and consequently the king’s royal palace (sacredsites.com/asia/cambodia/angkor_wat.html).The central structure of the Angkor Wat is built on a terrace that is placed on a higher level than the city. It is however, constructed using three rectangular galleries  Ã‚   which are raise towards the central mos t towers with each level appearing at a higher level than the previous one. It is believed that these galleries were specifically dedicated to the Kings Brahma, Vishnu and the Moon respectively. Majority of these features in the temple are set facing east leaving enough space to be occupied by enclosures. The temple is preciously decorated with predominate features forming the bas – relief and friezes.The inner walls of the gallery form a large scale series of scenes mainly referring to the Hindu episodes and epics. These scenes have been branded as the greatest scenes of linear arrangement of stone carvings. It is also believed that very high profile skills were used in the construction of the temple. Stones which appeared as smooth polished marbles were used. They were skillfully and carefully laid down to form the base without mortar held together by very strong joints that were hard to get. Tenon joints were also used to hold the blocks together with gravity and dovetails (Latinis, 2003, 374). Generally the monument was built of pure sand stone just like pyramids of Egypt.Great transformations have been made today making the site a tourist resource center. Many of the indigenous resources that were hard to find have been robbed out while others decaying gracefully with time. However, the Angkor wat temple remains to be one of its kind till today.Work CitedAngkor Wat, Cambodia. Retrieved on 15th May 2009 from, sacredsites.com/asia/cambodia/angkor_wat.htmlBernard Timothy. Southeast Asia: A Historical Encyclopedia from Angkor Wat to East Timor. Journal of Southeast Asian Studies, Vol.37, 2006; pp.410-426Latinis Kyle. Anqkor Wat:   A Royal Temple. Journal of Southeast Asian Studies, Vol.34, 2003; pp.365-380

America Must Drill for Oil in the Arctic National Wildlife Refuge

America has to drill oil in the Arctic National Wildlife Sanctuary Drilling oil in the arctic wildlife sanctuary is a very controversial topic. On the other hand, although There are people who want to drilling oil in order to help our economy, on the other hand, environmental protection advocates and Alaska Natives do not want to destroy their land. Our economy needs help; oil prices continue to rise, natural gas prices reach a record level, and the US is too dependent on foreign trade. Alaska drilling oil will solve these problems. In the United States, for the Arctic Wildlife Refuge (ANWR) You will need to carry out oil drilling drug addicts, is the best solution for the drug addicts, it is to make to slowly withdraw the drug. At the same time America can see dependence on oil. The United States, reduce slowly overwhelming dependence on foreign oil, in order to help find another process of large-scale energy, we need a different oil sources. - The Arctic Circle is a paradise of sno w with diverse species and beautiful scenery. Also, it is caused by oil of 13% to 25% of undiscovered crude worldwide, about 90 billion barrels average on average (Gerkens, 2014). In particular, Alaska is one of the largest oil sources in the United States. It is believed to be more than 411.2 billion barrels of oil and 132 trillion cubic feet of natural gas under barren land and ice water. Oil drilling the United States in Alaska Wildlife Refuge is located in the northern part of northern Alaska, boasts 19 million acres of wide, rejected the oil business plan, is necessary to protect the Arctic Wildlife Refuge forever Yes. . National Wildlife System Arctic evacuation centers have always been considered an unparalleled place of natural beauty and ecologically important. It is a controversial topic to establish an Arctic shelter and protect the offshore oil wells as oil leaks may cause huge damage to the environment. In countries where oil can be extracted from the ocean, in addition to reducing dependence on external oils, economic benefits can be gained. Offshore drilling is a major benefit for these countries, but there is no conflict, but the environmental impact of the outflow affects the economic well-being of neighboring residents. Drilling oil from the Alaska Arctic National Wildlife Sanctuary (ANWR) is a serious problem for environmentalists and the future of the United States. Whether Arctic National Wildlife Sanctuary should start oil extraction. In this article I will explain whether to allow oil extraction to the Arctic National Wildlife Reserve. This also shows the environmental impact and I will present a critical analysis of the current excavation problem. - Preparation of the feasibility study of Kansas central protuberance for the intended use in a random decision tree analysis of a new drilling program. Operating Company Texas Midland Note - A brief description of the TTU Seal in the background My Master Project Includes Kansas Central Propen sity Exploration Program Feasibility Study

Presenting the Budget Essay Example | Topics and Well Written Essays - 1250 words

Presenting the Budget - Essay Example The payment of taxes is evident in all countries. The amount of taxes increase or decrease as the tax regimes changes over the years. The tax percentage is set by the government so as to take care of the deficit that prevails in the economy. From the Five Year Financial Plan it is observed that the taxes payment is expected to rise over the years from 2012 to 2016 (New York City, 2012). This is an implication that general property and other taxes will increase with rise in number of households in New York City. Other taxes include the taxes paid by the employees of different organizations, taxes paid by the general small stores and large business. With the increase in number of business and stores the other taxes will rise at a great extent. The sub-total taxes will thus rise automatically with the passage of time. The revenue that is collected by New York City are also predicted, however the amount is expected to decrease of the years. The reason behind this decrease can be portraye d as the fluctuating exchange rate and bank rates. The saturated disposable income of the people in New York can also be a vital reason for the decrease in miscellaneous revenue of the city. The intra-city revenue is deducted from the total miscellaneous revenue so as to highlight the decrease or increase of the available fund for the city welfare (Page, 2013). The other categorical funds and inter-fund revenues are very important, these values are mandatory for the development of the city. The Federal and state Categorical Grants are also mandatory for the city as it governs the welfare of the city. It can be predicted that the total revenue of the city will increase over the years (New York City, 2012). Expenditure is evident to take place in every household and it is expected that it will rise over the years as the needs and demand of the individuals are changing with the passage of time. The demand for new product or

Love your enemy Essay Example | Topics and Well Written Essays - 500 words

Love your enemy - Essay Example I was on my way to school and came across a group of young men sited on a bench talking animatedly. As I was passing by, one of them shouted offensively at me, making it seem like everyone of my kind was part of the ISIS militia group. The recent killings and beheadings in Syria and the Arab world were making it difficult for ethnical compatibility especially in the United States, which has suffered in the hands of terror groups. The society has turned to condemning anyone looking like a Muslim making them feel unwelcome. Before passing by this group of guys, I had not realized that which was happening in the Middle East was having a ripple effect across the world. I ignored them and walked away without giving it a second thought. However, I remembered that a friend of mine had told me of a similar incident and this all started to add up. We were an enemy even if we were not related to ISIS’s actions in any way. We were labeled terrorists even if people had no evidence to thei r claims. Examining why most of the people were joining such radical groups, I realized it was partly because of what the society was doing to innocent people. The labeling theory was taking shape at the expense of the togetherness expected within the society. Despite the religious animosity across many parts of the world, it is quite simple to make good use of the situation at hand, and this implies having to deal with clouded emotions with sobriety. It will not be easy, but it is worthwhile. If the society did this often, the religious wars and crimes in the neighborhood would be minimized. Like the Holy Book commands, it is critical to be a witness of fair dealings even when people hate you for it. Despite one’s religion, it is easy to extend an olive branch to the other party and feel happy for doing such. I learned that my reactions after this incident would determine whether I could look at my enemies and consider them as my friends. The brewing hatred is

A comparison of three front pages of national daily newspapers Essay Example for Free

A comparison of three front pages of national daily newspapers Essay As I flick through different newspapers, I come across all sorts of different articles and I notice that each newspaper does not contain completely different stories from the next. When comparing these stories, I discover that perhaps some of the information differs, the perspective will change and the style in which each story is written can make the reader think about all sorts of different aspects of the event. Having been given the task of comparing three tabloid newspapers front covers, I bought The Sun, Daily Mail, and the Daily Star all covering an event, which took place on Monday November 12 2001. A jet crashed in New York, America, causing the death of 255 civilians Each of the newspapers are national daily tabloid newspapers, therefore the target audience of all three papers are all quite similar tabloid newspapers tend to target people that are fairly young, perhaps 20-40, people that dont want to know each story in a tremendous amount of detail, but tend to flick through newspapers, picking out and reading sections of articles that interest them. Gossip columns, problem pages, stars lives, television listings etc are usually included in tabloids to interest the target audience. I will now discuss the three newspapers and how they differ from one another. The first newspaper I will be describing the journalistic style of, is The Sun. Reading through the first few paragraphs of this newspaper, descriptive words are used to create the scene in your mind, however, the journalist, Brian Flynn, also cleverly incorporates the most important details of the story, without destroying the image of the incident: Terrified passengers on the jet that crashed in New York yesterday were seen screaming at its windows seconds before they died. This is the opening paragraph of the story. Within the first 21 words, the readers are automatically informed of the event itself, the whereabouts of the crash and also when it took place, and still Flynn is managing to create a picture of the screaming, terrified passengers. It is difficult to discuss how the paragraph lengths fluctuate due to the fact that there are only 4 short paragraphs on the front cover. Each one of them is about the same size, the first summarising the events of November 12th, the second creates a link between the events and those of September 11th, the third giving a little more detail about the airlines and finally the looks at a specific aspect of the event and talks to a witness. The Daily Mail, a middle market paper, on the other hand, takes a very different approach. The most vital facts of the incident were not even discussed until the fifth paragraph, instead the journalist, Daniel Jeffreys, focuses on the impact that the event had on the American people: The shock hit New York like a sudden ice storm, freezing people where they stood. This opening paragraph, in my opinion, is a lot more effective than The Suns. When a person would read the first three paragraphs of this story, a great deal more interest and concern will be created. This is because this is an unusual way of starting, the most important details of the event are usually thrown into the first paragraph, when a person reads this they realise that this article is written like all the others find themselves wanting to read on. Due to the fact a lot of the readers tend to scan read the articles and not probably read every single story, the journalist deliberately uses emotive language to slow the reader down and get them to properly read the article and take in everything the journalist writes. This effect would not be achieved if the events were summarised into short concise sentences. Some of the journalists words are powerful and moving: Their faces, drained of colour It is not typical of a newspaper journalist to write such a thing, but this skilfully forms an image, an image that the audience could easily relate to, therefore I think the use of emotive language makes the readers understand the full impact of the atrocities. When the more important information is mentioned, it is steadily and subtly fed into the story. By the ninth paragraph, all the 5Ws (who, what, when, where, why) and the H (how) had all been explained. I think the journalist has deliberately done this to sustain the readers interest. If all the most information was in the first paragraph the reader would simply skip to the next story because they would be satisfied with what they know. The first three paragraphs are kept short, averaging 16 words in each. After that, the paragraphs get gradually longer, peaking at 43 words towards the end of the article. The readers concentration span will gradually expand during the story, therefore if the longest sentences were used at the very beginning of the story, the reader would loose interest and stop reading straight away, but because the sentence length gradually expand as the story develops, the reader can cope with the information they are receiving. My third source is the Daily Star. This storys beginning is concise and very brief, informing readers of the vital points within the first paragraph. The first four paragraphs, which appear on the front page of the Daily Star, are bullet pointed, each makes a different point, giving us a little more information on the event. This allows the readers to know the main details and gives them the choice to read on. Each of the paragraphs that appear on the front cover, are on average 25 words long. The sentences are kept fairly long; neither the sentence or paragraph lengths dramatically change throughout the part of the story that is on the front cover. On this particular paper, the headline is about 4 times as big as the story, therefore the headline would have to be extremely attention-grabbing, because this is the first thing the purchaser of the newspaper will read. The Stars headline is Terror Returns. I think this is very appropriate, because after the terrorist attacks on America, everyone compared the events of November 12th to those of September 11th. Because the headline is large and bold it is very eye-catching, this means the headline will have to be very effective. The headline is short and simple, but because of this, the two words emphasise the severity and importance of the event.

Through the careful reading of American Colonies Essay -- Literary Ana

Through the careful reading of American Colonies, written by Alan Taylor, it is clear that there are vast differences as well as a number of similarities between the European competitors as they began to colonize the Americas but diversity can also be found within the colonies they would create. American Colonies shows a close relationship between climate, the state of the economy, and the development of slavery. The varying climate within the Americas proved to have an enormous impact on the source of revenue a colony would rely on to support its economy and this choice of trade would then quickly affect the need for slaves or lack thereof. It is helpful to have an understanding of the variation of the climate within the colonies since it greatly influenced the development of the economy and, eventually, slavery. The climate of the homeland of each of the European competitors is also important to the way in which they settled the colonies as well as what they would appreciate when they began in their production or trade. The Chesapeake was fortunate to have rich soil that was ready to be farmed as well as a long growing season. However, they also suffered from hot and humid temperatures that often triggered diseases such as malaria. The colonists of New England found a much colder and less plentiful environment but it did create a much healthier setting for colonial life. The land of New England was similar to England, full of hills and dense forests, stony soil, and a short growing season (159). New France had harsh, long winters and a short growing season. They continued to be an expense to France since they were unab le to produce many demanded goods for their homeland. New Netherland’s climate â€Å"was more fertile and temperat... ...ome treating them better then others, and some having more or less slaves than others, they still accepted the belief that they were in fact superior, as a result of their common European origins. The climate of the colonies clearly affected the production and trade of goods, while the climate of their homeland affected the colonists’ knowledge and survival rate. What the colonists’ were able to produce created their economy, affected the economy of their mother country, and impacted their development of slavery as well. As we have seen differences can be found not only between the European competitors and the colonies they would create but also between the British American colonies as well. When taking a closer look at American Colonies, their differences are able to stand out and help one further understand their development and their effect on their progress.

Fast Foods Essay

  Obesity among kids in the United States is on the rise. Many studies have shown the correlation between obesity and the fast food. The statistics show that in the United States almost six out of every ten people eat fast foods. The habit of eating fast foods is not a recent development. History has it that the practices could date as early as 512BC (think quest). During this period, some Egyptian restaurants offered a single dish of wild fowl, cereal, and onions. Ever since that, time restaurants have completely and progressively changed. Today there are thousands of restaurants all over the world. Most the fast foods sold always have some characteristics in common, in whichever part of the world the restaurant is located. It has been established that in most adults eat more fast foods because of the increasing working hours and not finding time for home cooked meal (Morgan, 2004). The other reason is that there are so many tasty choices for one to choose from. Furthermore, it does not take long to get the fast foods when one is in a hurry. Making it quite convenient for students and kids. Many American kids love fast foods like the specially created â€Å"combo† meals that are sold by the many restaurants specifically for them. The meals are always colorfully boxed and sometimes toys included for attracting the kids. Many kids seem to love the idea of going out with their friend and parents because they know that in process they get to buy the foods and snacks. Children would nag and insist on going out and have various kinds of of fast foods rather than having the homemade food. This is not surprising for they are easily lured by the attractive advertisement of fast foods oblivious of the dangers associated with them (Buzzle articles). The nutrition content of most fast foods is a worrying thing. Most of them have proven to be very unhealthy for kids and results in the increasing incidences of obesity among the them. These foods are sold cheaply something that consistently tempts the consumers to them.   It is a known fact that most of the fast foods are usually high in fat, cholesterol and sodium. Eating of these fast foods over along period of time lead to many health problems like the high blood pressure , heart diseases and obesity. Research data Various researches have been done to determine the extent to which fast foods are contributing to obesity not only in children but also in the entire human community. For example, a study by the USDA’s agricultural research service on some 90000US citizens established that over a quarter of adults in age group above 20 years eat fast foods daily. These foods are highly sugary; contain fats, carbohydrates and too many proteins (food navigator, 2004). Furthermore, research by a team lead by Mendoza aimed specifically at the content of the kid’s fast food. They targeted the meals served at some ten well-known regional restaurants situated in Houston. In their studies, the team found that only three percent of the food offered at these eating-places met the seven key standards set by the national school lunch program for meals intended for children in the kindergarten and through third grade. The meals which were referred to as the â€Å"best choice† were only made up of deli-style sandwich,-turkey, ham, roast beef or tuna-combined with a fruit, such as apple slices or raisins (ARS, 2009). Other meals include plain hamburger, fruit s, and low fat milk as well as a beverage. The meals that failed to meet the school lunch guidelines had more than 65 percent of fat. Furthermore, 75 per cent of the meals had too, little calcium, 82 percent had too little iron and 85 percent too little vitamin. Also according to Mendoza, the energy density of the fast foods not meeting the school lunch standards was 2.3 calories per gram compared to only 1.5 calories recommended by the standards. These findings though obtained from Houston alone qualify well to represent the reality nationally. According to the researchers, Houston is the fourth largest city in the United States. In addition, 10 of the restaurants there are among the 13 of the nation’s regional national fast food chains, which sell kid’s fast food (ARS, 2009). Most of these researches were spurred by the increasing levels in the number of obesity case among children. In fact, it has been established that more than 16 percent of children in the United States were overweight. In addition, there was a doubling in the estimated incidences of overweight among children and triple in the rate among adolescents. There was also the concern of by the pediatricians and other health care professionals that found the child obesity trend quite alarming and its potential death consequences. These findings related to the number of meals eaten away from homes. The rate of meals eaten away from home has grown from 20 percent in the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1970s to more than 30 percent presently. In a Further survey by the department of agriculture food surveys of Americans, 25 percent of us children aged between four and eight would on a typical day take fast food (ARS, 2009) The effects The main consequence of this fast food has been the increase in the number of overweight children. These yummy tasty and low costs happy foods are the attributes. One big challenge associated with this fast food is that it is becoming socially accepted (Milos, 2010). Many purple would decide to overcome guilt by giving themselves a treat by going to consume these food. There are commercials all over urging people to get latest desserts and other food. This has made it look superficially right but that is not the case.   The various ingredients of these foods have distinct health effects. Some people argue that we are in an era of junk food. The children have been driven away from the green leafy vegetable and only relish these fast foods. The effects that come out are irreversibly harmful. The excess sugar in these fast foods and the sodas laed to diabetes in the children’s body. They may develop the type 2 diabetes that is more prominent with the grand parents and parents (my child health   Ã‚  Ã‚  ). In this case, the body fails to produce adequate insulin that controls the sugar levels and the body metabolism. In addition, the fats and saturated fats lead to high levels of cholesterol in the blood. The cholesterol is associated with many heart complications. Such heart problems can lead to increase in major heart diseases. Furthermore, the fats can ale to a condition known as dyslipidemia, which occurs when the LDL levels and triglycerides are abnormally high (Buzzle). These can put the children in a very precarious situation of coronary heart diseases. Some of these fast foods contain excess sodium that is a big contributor of high blood pressure. Increase in the blood pressure can lead to rupture and cracks in the blood vessel walls. The human body uses lipoproteins in repair of these walls converting it into substance that contains cholesterols hence lead to increase in the cholesterol levels ( Eric, 2005). As children, indulge more and more in this fast food, their bodies become deficient of vitamins and iron. This is because most of these foods do not contain such nutrients. They therefore become anemic. This makes them lethargic and get tired so easily. This is because their diets always almost become completely deficient of green vegetables and fresh fruits causing great deficiency of both macro and micro nutrient supplements in their bodies (my child health). The result of this is reduced immunity making the children to become highly susceptible to various diseases and ailments. The body also becomes deficient of calcium that makes their teeth to be very weak, nails and bones brittle. The various preservatives used in these foods may also be carcinogenic. Remedy to fast foods problems It is important to note that there is no such a thing as bad food. Any food can fit into a healthy meal plan. The fast food chains should therefore revamp their menus to respond to the customer’s comments. These has been observed in some restaurants for   example there are those that do not serve food with trans fat, but instead have more fruits and vegetables . According to the CYWH Staff, the following tips can be helpful in setting up a healthy diet. It is advisable to choose boiled foods over fried ones likes the grilled chicken sandwich instead of fried chicken or chicken nuggets. Secondly, one should     choose soups hat are not cream based. This means that if the names of these soups include something like â€Å"creamy tomato soup† or any of that kind, then they should be avoided. The foods should have low –fat salad instead of full–fat salad kind. One should choose low fat milk, or diet sodas instead of regular sodas, fruits drinks, milkshakes, or whole milk.   If you can access fruits and vegetables, they should be added to the meal. For example, have lettuce and tomato on sandwiches or burgers. When one orders for foods like pizza its good to add veggies instead of meat , as well as getting thin crust instead of deep fish. Conclusion Since many researches have clearly established that restaurants selling fast foods have great contribution into the effects of these foods like the obesity, there should be a regulation into their activities. A study by the NBER established that the proximity of these restaurants s to work places and learning institutions have had a big impact into these. For example for pregnant women, having such a restaurant within 0.10 miles increases the probability of gaining 20 kilos during their pregnancy( NBER). As for children, having the restaurants within proximity of 0.25 to 0.50 miles had the same implications. It follows that such restaurants should be away from children. Policies should be laid in place to restrict the availability of fast food in residential areas and schools. References Eric S, Fast Food Nation, Harper Perennial, (2005). Morgan S, (2004), Super Size Me, Movie Reviews Agricultural research service, kid’s fat food and obesity. Accessed on August 2, 2010   Ã‚   from http://www.ars.usda.gov/is/AR/archive/oct09/kids1009.htm Buzzle, Fast Foods and the Child Obesity. Accessed on August 2, 2010 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.buzzle.com/articles/fast-food-and-child-obesity.html Milos P. (2010), Are fast food and obesity, accessed on august from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://ezinearticles.com/?Are-Fast-Food-and-Obesity-Related?&id=357337 Think quest, Welcome to the Real Truth about Fast Foods and Nutrition, Accessed On  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   August 2, 2010 from http://library.thinkquest.org/4485/ My child health, Effects of Fast foods on children, Accessed on August 3, 2010 from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.mychildhealth.net/effects-of-fast-food-on-children.html NBER, the national bureau of economic research, Accessed on August 3, 2010 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.nber.org/aginghealth/2009no1/w14721.html

Eths Week Diversity

You may need additional resources from the University Library to complete this aactivity. Write a 750 to 1,050- word paper answering the following questions: The status of women in the United States tthroughout history one of the first things that you will see was that women had much fewer rights and they were not accepted in job places as the men were. Women were known as the mother of children who stayed home and also being the house wife that took care of all the household needs such as cleaning, cooking, and taking care of all the bills and finances that the husband brought home from long days of work.Women always made sure that everything was in place and token care of. Men were thought of as the superior ones and the women were less of them, they were not able to work in the same positions as the men in work places, or have card night with a few drinks with their friends. The women’s role was to take care of all the chores within the home such as the laundry,ironing,clea ning of the home including dusting, taking care of the children and the mearns responsibility was all the labor chores of the outside such as the yard faintness, plowing the snow, they would be the ones to go hunt and fish.Many things have changed from the history of women that is present in the U. S. today once the 20th contrary came around women were given the right to vote as well as the right to be treated equally to men in the work environment. The women today have all the rights as everyone else of the opposite sex and have learned how to be dependent on them now instead of on their spouse. The wages for women are not any less of the men and are able to receive positions anywhere as a man would be in.You see women in politics trying to stand up for what could be good for our nations and is allowed to voice their own opinions on issues and problems that we are facing within our nation. You also now see women being police officers, firefighters and other law enforcement jobs. So me examples of concepts or constructions of masculinity and feminine that we see in the society and in the media are everywhere in today’s life. I will start when it all starts and this is in children. We know that pink is for girls and blue is for boys.The girls toys are dolls, play make up and princess outfits while the boys toys are cars and trucks, guns, super heroes figuring’s and outfits. The teenage life we see the girls are about makeup, their hair styles, brawls, and making sure that they have the top of the line outfits that looks just right. The boy’s are into sports, and cars, and what cologne will make the girls want them. As adults we see how the mother is taking care of the children and what will help them with this and we see that for men it is about vehicle, sports, and sex appeal.Following its passage by the United States Congress. (www. gsaday. org) Some of the social and political issues relevant to women and GLBT people in the U. S. are the respect that they get from others and the dincriminating ways others put on them just because they are women or apart of the GLBT community. I feel that there are many people that are out in this world that will live their lives just to make the lives of women and GLBT people harder for no reason other than to make them feel better.We are finally seeing both in politics and earning their respect that is needed but it is still harder for them to get where they are just because of what they are. I feel that one day will be better than what it is today and it is up to all of us to find the ways to get us all there are do it. It a big team job but it is possible to see the stereotyping, discrimination, and racism become little to nothing in our Nation. This is why I will have faith forever to see a change soon.

5 Tips for a Great Email Subject Line

5 Tips for a Great Email Subject Line 5 Tips for a Great Email Subject Line Writing a great marketing email or newsletter is one thing. Encouraging your subscribers to open said email is another thing entirely. As such, you need a great subject line. But how can you create a subject line that will boost open rates? Our top tips for a great email subject line include: Keep email subject lines short and simple (ideally, six to ten words). Tailor subject lines to suit your brand, audience and goals. Personalize each subject line using your customer information. Avoid words and phrases that trigger spam filters. Use A/B testing to refine your email subject lines. For more detail on optimizing your email subject lines, read on below. 1. Keep It Short The best email subject lines are usually short and simple. In fact, subject lines between six and ten words long generate the highest open rates. Thus, you need to set out what the email is about in clear, concise terms. Sometimes, this simply means getting straight to the point: Here, the subject line is simple, but it tells the recipient exactly what they need to know. And that is often enough! In other cases, you may need to tempt the recipient to open the email by setting out a time-limited offer or asking a question: Even in these â€Å"tempting† subject lines, though, a punchy message will usually work best. If nothing else, you risk losing part of the sentence with a long subject line. And if you do use a longer subject line, you will therefore need to front load the important information: In the email above, for example, the subject line was long enough that the browser did not display the whole message. But the most important detail – Save up to 75% on Weekly Sale – is right at the start, so the sender could be sure that all recipients would read this information. 2. Think About Your Audience and Goals No single â€Å"style† will suit every email. Instead, the best approach for each subject line will depend on your brand voice, audience and goals. The first two of these – brand voice and audience – go hand in hand. After all, your brand should reflect what your customers expect from your business. So, if you’re running an entertainment news website aimed at a young audience, you might pack your email subject lines with slang or emoji. But the same approach may not be appropriate for mailing an accountant’s client list. Dated slang is another hazard for try-hard accountants. Similarly, an email subject line should reflect your aims. Are you trying to convert new subscribers into customers? Remind existing customers of a deadline? Provide news about your business? In any case, think about how you can tailor the email subject line to help achieve your goal. 3. Personalize Each Subject Line Adding a personal touch to an email subject line can boost open rates. This may include any number of the following: The subscriber’s first name (e.g., the LinkedIn email above). Mentioning products or services that reflect the user’s past purchases. Sending a greeting or offer on the user’s birthday. Localizing emails based on a subscriber’s address. How you approach personalization will depend on your business and the information you have on your subscribers. But people are much more likely to open an email if they feel it was written for them. 4. Avoid the Spam Filters If your emails end up in the Spam folders of your subscribers, nobody will read them. So to stop this happening, you should try to avoid words and phrases that sound â€Å"spammy† in your subject lines. This does include some fairly obvious terms – a subject line that says EARN  £Ã‚ £Ã‚ £ FROM HOME TODAY!!! is not likely to get past any spam filters. But it can also include innocuous phrases such as â€Å"great deal† or â€Å"compare rates,† so make sure to check a list of spam trigger words. 5. Test Different Subject Lines Finally, A/B testing is a great way to refine your email subject lines over time. This involves sending two versions of the same subject line to different parts of your subscriber list and seeing which generates the best results. And these results are specific to your business. Thus – whatever other companies are doing and whatever the marketing blogs are saying – you will get to know exactly what your customers respond to, letting you target them more effectively.

Globalised Education Essay Example | Topics and Well Written Essays - 250 words

Globalised Education - Essay Example It is a process in which both the teacher and learner learns, developing transferable skills and knowledge that can be applied to competitive markets where knowledge and information are being traded as a commodity. Means like computers and internet, have a given a new face to the process of education. The globalised education had brought up many issues also while evolving as a lifelong learning and training process, and the poster strives to reflect these aspects. The significance of the poster is that it focuses on the importance of globalised education. Especially the quote *"Students cannot be effective in tomorrow's world if they are trained in yesterday's skills" is noteworthy in that it emphasizes the role of globalised education in moulding the future generation. (Francis, et al. 2000). The poster intends to promulgate the idea that for a better, result -oriented future, the teaching and learning process should be built on a global consideration. To establish a balanced impression, the poster also endeavours to provide a critical view of globalised education by drawing the attention of the viewers towards the disadvantages of globalised learning.

Theory Essay on Marx Example | Topics and Well Written Essays - 1000 words

Theory on Marx - Essay Example (A Tale of Two Cities by Charles Dickens)   As Salerno sums it:   â€Å"During the nineteenth century, many European cities experienced an array of physical and social problems brought on by the industrial revolution and the decline of feudalism.   Cities were filled up with peasants forced from rural areas by real estate speculators and landlords.† (Salerno, 43) Narrow urban streets with sewers became a frequent site for disease and devastating poverty.  Ã‚      The movement to think scientifically without prejudice to any religious or moral doctrine that started with the fall of Constantinople to the Turks in 1453 and corresponding beginning of the renaissance movement in Europe led to many scientific inventions in its stride.   (The History Guide)   The invention of steam engine by James Watt (1736-1819) has had the greatest and immediate impact in leading to the industrial revolution in Europe in the eighteenth century.   By the end of eighteenth century, European cities like Venice, Paris, and London already had highly-efficient educational system in terms of universities, libraries, and an environment that promoted learning.   (The History Guide)   This was an ideal setting for philosophers like Hegel, Comte, Darwin, and Spencer to make their observations and influence the relatively-affluent learned people in these educational sites, searching for enlightenment through knowledge. By the time Marx was to make his own contribution in the field of social and political science, evolutionary theories led by Darwin and Spencer ruled the day.   Together with challenging their implied philosophy, Marx was to use economics as his weapon for social change: confronting popular economists like Smith and Ricardo on many grounds.   (Salerno, 47)   Darwin’s vision of world was one of ceaseless interactions leading to evolution and

Global Talent Assignment Example | Topics and Well Written Essays - 250 words - 1

Global Talent - Assignment Example Becker, Huselid & Ulrich (2001) found that accessibility problems can arise in many forms including accessibility of value-added metric to acquire and accessibility of the value added by the metric after it has been acquired. In the current context, issue of accessing the value that the metric add to the organization after it has been acquired is what is being focused. In such a situation where there is lack of accessibility to value-added metrics, the first point of call in overcoming the situation should be the organizational structure. This is because where there is a bureaucratic and overly centralized organization structure, the flow of resources and even information across all quarters of the organization becomes highly limited. As a result of this, it is very difficult that all members within the organization can have a feel of the value added to the HR activity by the new metric. For example when the metric is used to collect data about employees, it could be that the outcome of such data will not be made known to the employees. In such a situation, chances are that employees can resist any future implementation of new metrics. This is because the employees will not have any basis on which they can justify or testify to the benefits of the metric. But where there is an open system being operated where the outcome of the value added by the metric is openly discussed, implementation will not be problem because all employees are likely to come on board and

Leadership in organizations Term Paper Example | Topics and Well Written Essays - 1250 words

Leadership in organizations - Term Paper Example Therefore, in asking this question, the expected answer that would demonstrate leadership in general, and the ability to lead Microsoft in particular would therefore comprise of the following fundamental leadership principles: Strong value system Leadership is defined in different parameters. Nevertheless, the common denominator for effective and successful leadership is that the leader at least believes in something, and consistently seeks self-improvement through strengthening the visionary attributes. Therefore, possessing a strong value system is a vital aspect of effective and successful leadership, considering that it makes the leader consistent in pursuing the goals of the organization, without being deterred by any challenges (Manfred and De Vries, 7). Take for example, Bill Gates has ranked on top of the richest people in the world, yet with all that money, he still woke up every day and headed to his place of work, until his retirement. Such characteristics can only be demo nstrated by a leader who really believes in something, and that belief gives him the drive to pursue the vision and the objectives of the organization every single day, even when money, fame and power is no longer the motivating factors, having already achieved them. Thus, the fundamental and the most important answer that would be expected of a candidate for the post of the Microsoft CEO, should comprise a statement indicating that the candidate is visionary, and has a strong value system, making it possible for the candidate to consistently pursue the vision of the organization. However, being visionary alone is not adequate to make an individual effective and successful leader, whenever it is devoid of the ability to construct the vision and the belief system into a solid and tangible construction that can be perceived by all the organizational stakeholders (Manfred and De Vries, 8). The vision of Microsoft over the past decades has been to transform and change the world. While t his can simply be categorized as a general, inarticulate and overambitious vision, it simply defines the great belief that Bill Gates and the organization had, to reach every part of the world and supply their products, to form a platform that would transform the whole world. Today, there is no denial that Microsoft has transformed the world, through making the dream of having a computer in every household in the world become virtually true, since even for those who do not have desktop computers, they have other gadgets that are utilizing the Microsoft developed software to run. Demonstrate a sense of humility, tolerance, tact and charisma In answering what defines the candidate’s leadership style, a sense of humility is among the most sought characteristic that the candidate should be able to demonstrate, among the fundamental principles that constitutes effective and successful leadership (Manfred and De Vries, 12). Good and effective leadership is characterized by humility , where the leader is not simply leading the organization through issuing orders and placing a firm hand on his employees, but where the leader becomes the example in accomplishing the objectives and visions of the organizat

World War II, The Good War

World War II, The Good War World War II marked a key turning point in world history as nations around the world were affected by the outcomes of the war for many years even after the war. Nevertheless, the good war thesis suggests that World War II was a just war. An analysis of the bigger picture comprising of the Great Depression leading up to the war, the war itself, and the postwar American development is crucial to the answer of whether the war was a good war. The United States had been stuck in the Great Depression since 1929 up to the war. This economic collapse took a toll on the society; many faced hunger, homelessness, and nutritional disorders. The biggest problem was unemployment. In 1933, one in three workers was unemployed and the economy was in dire need of government spending. (p. 676). Worse still, the financial collapse had triggered a global depression that affected the worlds economy. President Roosevelt managed to help America survive the financial collapse but it would take more than the New Deal to end the depression. Nevertheless, by the late 1930s, Americas financial system was more stable compared to that of the other industrialized nations. (p. 697) During the global depression, dictators, specifically Adolf Hitler, Emperor Hirohito, and Benito Mussolini, rose to power to spread totalitarianism across the world. The United States was initially divided on its involvement in the war but the attack on Pearl Harbor ended that debate. The United States entered the war against the Axis nations. The United States entered the war to stop the spread of Nazism and expose its horrible scheme of racial superiority to the world. The Allies goals were made clear in General Dwight Eisenhowers message to the troops fighting on D-Day stating that they will bring about the destruction of the German war machine [and] the elimination of Nazi tyranny over the oppressed peoples of Europe.  [1]  In achieving this goal, the United States played an important role in liberating the Death camps in Europe. At these camps, American GIs witnessed firsthand the horror of Nazi brutalities. A picture taken at a concentration camp at Buchenwald shows Senator Alben Barkley looking sadly at the dead naked bodies staked up. The malnourished bodies and badly bruised heads showed that they had been tortured.  [2]  News and pictures that were taken exposed the evidence of Nazi atrocities to the world. In the end, the United States managed to stop the spread of the super race disease and the Allied v ictory meant that democracy too, had won.  [3]   While the United States fought for democracy across the world, African Americans still faced discrimination. As in the movie Liberators, African Americans had to fight to serve their own country.  [4]  Even when infantrymen were desperately needed, African Americans were only given menial chores. Finally, when they were allowed to serve in combat positions, they served in segregated armies. Nevertheless, the war gave African Americans a chance to show the world, especially Americans, that they were good, loyal fighters. One was Dorie Miller. When the USS West Virginia was attacked on Pearl Harbor, he left his kitchen job, picked up a weapon and fired attacks at the Japanese planes.  [5]  Despite segregation, African American GIs like Dorie Miller proved to be great combat and pilot fighters. However, the analysis of World War II would not be complete without a discussion of the war repercussions. This brutal war took the lives of fifty to sixty million soldiers and civilians.  [6]  Combat morale dropped as the war proceeded because soldiers were tired and hungry from sleepless nights and fighting. To exacerbate the situation, armies lost their comrades and it seemed that death had become a kind of epidemic.  [7]  Apart from that were the bombings of cities. These were hardships that Americans did not have to endure but rather hardships that the United States imposed on its enemies. In each bombing attack in Japan, incendiary bombs destroyed wooden homes and killed tens of thousands of civilians. The physical destruction from the war left major cities in Asia and Europe in ruins, while the United States was left almost untouched. Thus, the United States was in a better position after the war compared to the other nations. On the homefront, the power of the federal government grew immensely to coordinate the war production. Through his fireside chats, President Roosevelt urged Americans to contribute towards the war effort and told them that they could not afford to discriminate against women or African Americans in their employment practices.  [8]  Consequently, many women entered the workplace for the first time. However, the total war also restricted some civil liberties at home, especially for Japanese Americans. As many as 120,000 Japanese Americans were put into internment camps without due process for the fear that they might engage in spying and sabotage in support of the enemy.  [9]  Regardless, admitting that the internment was a national mistake, President Gerald Ford offered a proclamation in 1976 as an official apology including reparations payment to internment survivors.  [10]  Amidst this proclamation, the civil rights movement and act were already underway. The necessity of the total war offered the first real chance for mobility for African Americans and women at home and abroad. However, after the war, women lost their jobs and African Americans still faced segregation. This led to the civil rights movement which began after the war as the majority of [the] Negro soldiers [returned] home convinced that whatever betterment of their lot is achieved must come largely through their own efforts as stated by Walter White.  [11]  Beyond social mobility, the war gave African Americans the chance to serve their country and women the chance to experience working life. Therefore, the war provided African Americans and women a strong foundation for the fight for their civil rights. World War II also brought economic recovery to the United States at home and abroad far beyond what the New Deal could bring. After the attack on Pearl Harbor, the unemployment rate fell to 7% and was lower than 4% in the postwar years.  [12]  It was a time of prosperity for the United States. Through the GI bill, returning GIs were able to attend college and purchase homes with low mortgages. Many started their own families, leading to the baby boom era. The American postwar prosperity was also expanded by foreign demand for American exports. As the other nations rebuilt from the destruction of the war, the needs of these nations could only be met by the United States, the nation that was left untouched by war-related destructions.  [13]  Not surprisingly, the United States became the most victorious and ready for economic development in the postwar years. On the political spectrum, however, the United States and the Soviet Union soon entered an arms race known as the Cold War. Americans feared the break out of a nuclear war as the threat of communism around the world intensified. The conflict between the two nations became the precursor to the Korean War in 1950, the Vietnam War in 1965, and the other global revolutions in Asia, Africa, and the Mediterranean. In conclusion, World War II, assessed in a larger picture, was indeed a just war. It put the American economy back on its feet and gave impetus to the civil rights movement that took place in the postwar years. Most importantly, the spread of Nazism ended while democracy prevailed. The United Nations was created to prevent another world war; although wars still took place, the impact and scale of these wars were in no way as large compared to World War II. In these senses, the United States fought for a good reason and the Allied victory set the United States for years of prosperity.

Research Paper: Models :: essays research papers

Research Paper: Models My research paper is going to consist of both a research paper and a album containing pictures that was collected. My research paper is going to provide information on what two guys imagine and think about when they think of women. These two guys are Mike, my friend and Timmy, my cousin. These guys are basically the guinea pigs in my experiment and their findings will be collected in the album. The other half of the research project is the paper that will not only explain the project but give information on the pressure that has been put on so many women to look like perfect and in many ways models. With the experiment, I handed both Mike and Timmy four magazines: two Mademoiselles and two Allures. I then asked them to go through them and rip out the pictures that they would want "their women" to look like. The collection of their ideal women is in the first half of the album. Notice that the pictures are mostly of models that are half dressed, thin and in provactedly positioned posies. The makeup on these women are all perfect and their hair is obviously not out of place. The selection of pictures not surprisingly were of women who not only were half dressed but also in their undergarments. The second half of the experiment was basically done in the same way; but this time I asked for them to tear out pictures that they would want their wives to look like. With four different magazines they tore out pictures of more conservetly dressed women. Their selection still consisted of beautiful women, only this time they were wearing clothes that the average person would be able to wear on the streets and not be called a dirty name. The women were still beautifully made up the a hair and makeup but this time it wasn't so dramatic; their poises were also "innocent"; I'm not surprised. But what did surprise me though was that their style in pajamas totally changed. In the first part of the experiment the two guys picked out the pictures of the women wearing what I would consider "tacky" nightgowns, but for their wives they picked out the pictures where "softer" and a lot less "showy" I guess at that point they did take into consideration that comfort is more important then what it looks like. These two guys, the guinea pigs, is a very small of a large majority of men with these expectations. From the information that I gathered from the guys, Mike and